The Local is a bar that's dedicated to its community and bringing life to Strongsville, OH. Because of its name it's important that the logo embodies the spirit of the area it's located in.
The logo is very versatile, even with its 3-color palette and could stand out in any setting. Red is the prominent color, considering the various sports teams, universities and other attributes of the culture that makes up Ohio. The high-saturation of this color is lively and truly brings out feeling of the local nightlife at this bar.
